Another opportunity is that the company has a developed customer loyalty programs that provides lot of information about customers and Olympic rent a car essay allows the company to catch new customers in the car-rental market.
The car Olympic rent a car essay industry has two distinct markets: Sinceonline coupon vendors have encouraged lower prices. Get Full Essay Get access to this section to get all help you need with your essay and educational issues.
A second step would be to offer the opportunity to big travellers to get an access to premium service by paying low fees monthly. A first problem the company is facing is that even the growth rate is positive, the operating profit margin is still low.
Another alternative to retain more consumers in the loyalty program would be to develop different steps in the loyalty program. Business airport rental consumers represent a small part of the consumers but they are a very profitable segment. A good idea should be to offer this miles for 2 years than one, this enables the company to keep in touch and retain the customers in a longer period.
The initial strategy of the company was to price lower than the main competitors. Since the prices have increased. First, the company could offer a loyalty adhesion program freely. Also, the business requires heavy capital investment important fleet so that the company needs to stay profitable.
At least, it seems to be important to develop support medias such as phone apps, and also offer the possibility to use your phone as your loyalty card downloading the Olympic app. Another solution to catch more customers would be to extend Olympic partnerships with aircraft companies but also hotels, resorts and restaurants.
So that, most of the companies tried to ad new equipements GPS… to gain additional revenues. To face to the customer loyalty and retention problem, the Olympic company has tried to implement different options.
The rewarding loyalty strategy is not new and has evolved trough the years. The rental car revenues are closely linked to leisure and business expenses. The loyalty card could also give access to negociated lower prices in these places.
The US car rental industry is a specific industry that generates 24billion dollars. Instead of offering free rides, the company could also offer determined price reductions: With the information collected from the customer loyalty system, the company needs to develop a customer relation service.
Although, in terms of purchasing habits, leisure travellers tend to rent cars for longer periods and business travelers tend to spend more money per day in renting cars. The company was founded in by John Uelses, with a franchising model.
The car rental industry is also characterized by variable pricing and data management. The main problem of Olympic company concerns it loyalty reward program: The Olympic Medalist Award customer loyalty program. One good alternative would be to use and develop a strong customer relation management strategy.Car Rentals in St.
Croix by Olympic Rent A Car, St. Croix, US Virgin Islands, Caribbean.
View Essay - Olympic Rent from SOCIAL SCI science at Bondo University College. Running head: OLYMPIC RENT-A-CAR Olympic Rent-A-Car University Affiliation Students Name 1 OLYMPIC RENT-A-CAR 2 The core. Inthere were million rental cars in service, % fewer than in but higher than in Matured market size of $24 billion, with a projected 2% annual growth rate.
Competitive environment/pressure Brand competitors 1. Enterprise rent-a-car: Announced that its regular customers will enjoy free rental days on any car, with no blackouts/5(1). Enterprise Rent-a-Car Case Analysis Enterprise Rent-a-Car (Enterprise) is the largest rental car company in North America with more than 65, employees across five different countries.
Enterprise is a big company that has the approach and feel of a small business. Enterprise Rent a Car Essay; Enterprise Rent a Car Essay. Words Sep 25th, 8 Pages. JOSÉ FILIPE SOUSA CARVALHO SUMMARY Olympic is a US rent-a-car company facing some changes in the market it operates. A competitor company (Enterprise) is changing its loyalty program.
Olympic managers have to evaluate the impact of those changes.
Mcs: Olympic Car Wash Words | 3 Pages. Management Control Systems Case: Olympic Car Wash The company and the bonus distribution The Olympic Car Wash Company is situated in Belgium and has 30 locations, each with a general manager.
One of the locations is.Download