At the same time, the chain will debut two new Primo salads, premium items presented on a inch oval platter. The remodel is being evaluated with unit economics in mind, Rink said.
The company is currently testing a second phase of that effort in about 17 units, which includes further recipe development and a potential upgrade of the fresh salsa bar. Baja Fresh revamps menu, design April 9, Baja Fresh Mexican Grill is poised for a turnaround with a menu revamp and a new restaurant design in the works.
Bythe chain had units, with U. The reimaging will include new employee uniforms, marketing materials and potential changes to the guest ordering process — all of which are meant to emphasize brand attributes of freshness and quality in a new way, said Rink.
Reworking those core recipes resulted in tweaks that ultimately impacted about 70 percent of the menu, since products like beans and guacamole are used in burritos, tacos, salads and other dishes.
Bonfire Bowls already represent about 11 percent of the menu mix, while limited-time offers typically represent about 9 percent. Now Baja Fresh is making changes — but not to compete with Chipotle. Rink said such products mark a shift to a more premium, fast-casual positioning.
At the time, it was one of the first chains to focus on fresh ingredients and eschew microwaves, freezers and can openers, with a menu that did not use lard or MSG. Baja Fresh was a pioneer of the fast-casual Mexican niche when it was founded in Rink said system wide same-store sales rose 1.
The chain currently includes about 22 of the limited-menu Baja Fresh Express locations.
Two years after chief executive Chuck Rink took the role, the unit chain is positioning itself to better compete in the increasingly crowded fast-casual space, where 1,unit Chipotle Mexican Grill looms large. Customers can add a third taco for an additional 99 cents.
The bad news is so is the competition. Kim, who served as CEO after the acquisition, left the company inthough he maintains a minority stake. Meanwhile, Baja Fresh is working to grow its nontraditional Baja Fresh Express formats, which target college campuses and airports.
The concept has since struggled to find its footing, as Chipotle has been hailed as redefining the fast-casual space. Baja Fresh has also developed a new restaurant design that will be tested in five units in Northern California, starting next month.last 15 years with the creation of Baja Fresh in and Pasta.
Pomodoro in Baja Fresh had to close restaurants and clean up the books to make up for the – A free PowerPoint PPT presentation (displayed as a Flash slide show) on mi-centre.com -.
Oct 13, · Talk about an investment that went mi-centre.com's International Inc. agreed Thursday to sell the Baja Fresh Mexican Grill chain to a group led by Anaheim investor David Kim, who owns the Sweet. Baja Fresh is a chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in and headquartered in Scottsdale, Arizona and is owned by Canadian franchisor MTY Food Group.
InWendy's International purchased Baja Fresh. The total acquisition by Wendy’s was purchasing % Baja Fresh stock for $ million according to Wendy’s cash flow of investing operations in The acquisition was accounted for using SFAS Why Buying Papa John's Would Be a Mistake for Wendy's and an ill-fated acquisition of Tex-Mex chain Baja Fresh didn't pan out well.
It. Rink said Baja Fresh left Wendy’s as a “troubled brand” that faced internal challenges going into the recession. According to the annual Nation’s Restaurant News Top research and franchise disclosure documents, Baja Fresh had domestic sales of about $ million, with units, in Back to Newsroom © BF Properties, LLC.Download